18 August 2009

I hear they're gonna go with...

..."colder than an ex-wife's heart"...

-- TORONTO -- Molson-Coors Canada is taking down billboard ads in British Columbia that take a jab at Toronto residents.

The ad for Coors Light beer declares the beer is "Colder Than Most People From Toronto."
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FROM THE COMMENTS:
"All Toronto radio talk shows and TV stations were talking about it. You can't buy publicity like that."
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12 comments:

Anonymous said...

Sometimes the truth can hurt.

Rob C

Anonymous said...

All Toronto radio talk shows and TV stations were talking about it. You can't buy a publicity like that.

Anonymous said...

Awww..poor babies.

Neo Conservative said...

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"anon says... You can't buy publicity like that."

a true stroke of inadvertent advertising genius.

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robins111 said...

Now that's funny, and the truth

Anonymous said...

As a born and bred Torontonian, I laughed when I saw that ad. In fact, everyone I spoke to said the same thing, something like, "oooouch" followed by a little chuckle.

The press may make a big deal about this but the average Torontonian doesn't care much.

Neo Conservative said...

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i hear the mayor is thinking of calling in the army... to make sure nobody in toronto makes any jokes about this.

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Mark said...

They can take them down out west but I'm sure every other Ontario town would welcome the signs.

Anonymous said...

Some billboards in BC = a few grand in ad money.

Having those same billboards shown on every TV station and mentioned on talk radio and many blogs across the country = priceless

Pure marketing genius.

Neo Conservative said...

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"anon says... those same billboards shown on every TV station and mentioned on talk radio and many blogs across the country = priceless"

no doubt advertising agencies across the country are beavering away... trying to figure out how to replicate this "offensive" ad and snaffle up massive amounts of free air-time.

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Werner Patels said...

As I said, finally some truth in advertising. Torontonians are "IqUaluits", after all! (Yes, this does mean "people with dirty bums").

Greg said...

And after you drink the beer it will be emptier than David Miller's skull.