-- CP -- Dr. Julio Montaner, president-elect of the International AIDS Society and director of the B.C. Centre of Excellence for HIV/AIDS... suggested the problem persists because of a failing of political leadership — a shortcoming he believes is also responsible for a lack of effective HIV/AIDS prevention campaigns.Apparently, personal responsibility isn't a very big part of the equation anymore.
"The problem is that the safer-sex message wears out," he said from Vancouver.Silly me.
"Coca-Cola sells because every six months they reinvent themselves," Montaner noted. "What about our safer sex campaigns? Hello! First, they are not there. Second, they are boring."
I thought the problem was having unprotected, promiscuous sex with people who already had the disease... but apparently all we really need to beat this thing... are amusing 60 second television jingles delivered by exquisitely dressed spokes-models.
I'm thinkin' we need a second opinion.
Technorati Tags: Dr. Julio Montaner, HIV/AIDS, suckass political correctness
