The social networking that takes place via instant messaging, microblogging, or e-mail further steals from newspapers the mindshare they once owned.*
You no longer need to rely on a paper for the social currency that a weather report, movie listings, classified ads, shopping bargains, sports info, stock listings, television listings, gossip, or entertainment news provide.
As falling circulation indicates, fewer do.
It's okay, don't be shy
I promise... we won't hurt you.