While the Liberals are playing hard ball, posting largely negative ads about Conservative Leader John Tory under a variety of aliases, Mr. Elmer said the Conservatives have taken an uncharacteristically playful approach — slamming the Liberals in a YouTube parody of the animated Simpsons show, for example.Of course, we'll have to see how vacuous condescension figures into the equation.
“The Liberals are consistently uploading negative videos, particularly on Tory, that are getting the highest number of views compared to the other two parties,” Mr. Elmer said.
There are also differences in the way the parties are approaching the official websites of the leaders, he said.
Liberal leader Dalton McGuinty's home page offers little in the way of interactivity or real discussion of political issues, while the Tory campaign posts links, images and speeches on Mr. Tory's website and regularly updates his Facebook status, Mr. Elmer said.
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