Before the Democratic National Convention in late August, Mr. Obama held an 8 percentage point lead among white women voters – 50 per cent to 42 per cent – but after the Republican convention earlier this month, Mr. McCain was ahead by 12 points among white women, 53 per cent to 41 per cent, the poll found.*
“Yes, it's about Sarah Palin, but not just putting her on the ticket,” said Susan Carroll, a senior scholar at the Center for American Women and Politics at Rutgers University.
“It's about what the choice of Sarah Palin did for McCain's image.
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