Just about crapped myself...

..."It was horrifically appetizing”...

VANCOUVER – "Researchers at the A&W Centre for Theoretical Food at the University of British Columbia were found yammering incoherently after piercing the scientific veil and briefly seeing what lies beyond 'Beyond Meat'."

“Everyone was screaming, brandishing forks, and spraying condiments this way and that,” reported a first responder. “And the smell, it wasn’t meat, but it wasn’t not meat, either."

Several of the younger researchers had removed their clothing and were screaming about a “flavour that should never be tasted” and demanding their tongues be removed so they could never taste again.

I'm with Joe Rogan...

"That's not ice cream, that's frozen tofu bullshit that tastes like sadness."