It tastes like lamb, duck and wild boar, it's low in fat and completely free range.*
Meet the new It Meat: grey squirrel.
Simpson likens the taste to wild boar. Ridley thinks it is more a cross between duck and lamb. 'It's moist and sweet because, basically, its diet has been berries and nuts,' he said.
Both believe its new-found popularity is partly due to its green credentials. 'People like the fact it is wild meat, low in fat and local - so no food miles.'
