“Now, you see the young women in their 20s coming in. They want the short jackets. You can wear them over cocktail dresses. Or you can wear them with jeans. And they come in fun colours.”Well, who knew... fur even redresses "root causes" inequities as it greens the planet.
Which raises another surprising factor in the fur resurgence: Unlike all the disposable fashion out there, fur is a surprisingly green product.
According to the Fur Council, 60,000 aboriginal and traditional trappers in Canada practise sustainable harvesting. Few, often safe (such as alum), chemicals are used to dress hides, and any dyes are monitored closely to cut effluents. And fur lasts a long time.**********
This means it can be reused. “Remodelling is a big part of the business,” Papaevangelidis says. “Young girls are dying to wear their grandmother's furs. And grandmothers are dying to see the treasures they once prized so highly worn again.”
RELATED: It's all green... these days
Suspicious of marketing claims that a product is "eco-friendly" or "kind to the earth?"
A study released by a Toronto firm yesterday suggests you're right to be. A survey of environmental claims involving more than 1,000 products found all were false or misleading.