22 August 2008

It's no laughing matter...

...so Big Mother has to bring up the big gun...

Microsoft Corp. will try to transform its dry and humourless public image by employing the popularity and charisma of Jerry Seinfeld.

The world's biggest software company has signed the comedian to spearhead a major $300-million (U.S.) branding campaign that will be launched next month.
The truth is, I was a bit of a Vista basher initially... but since I went to a dual-core processor and 2 gig of memory... I haven't had any issues.

But that's not the public perception.
Mr. Seinfeld will be tasked with invigorating an aging brand that has taken a beating in the past two years from Apple Inc.'s “Get a Mac” campaign, also known as “Mac vs. PC” ads.

Created by Omnicom Group Inc.'s TBWA/Chiat/Day, Apple's ads show a PC nerd repeatedly upstaged by a hip Mac user.
Now, I've never used a Mac... but these ads are devastatingly effective. It'll be interesting to see if the Seinfeld effect can turn things around.

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FROM THE COMMENTS:
"The funniest part of this is that Microsoft makes more money off the Mac than Apple does, at least if you put Office on it."
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10 comments:

alex said...

I think you've pointed out what annoys me and many others about Vista; you need that dual-core and 2G of RAM to really make it work. Whereas Apple can do more with less processor power etc, and many of the touted Vista features are able to be done on Linux with less than a third of the processing power. MS needs to gut their OS and strip it down to basics before people like me will be interested in buying into them again.

Neo Conservative said...

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"alex says... Apple can do more with less processor power etc,"

just don't say that in front of a linux-ophile.

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alex said...

I'm talking relative to Windows Vista. Linux is more powerful again, especially on a minimalist front-end.

Neo Conservative said...

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alex... not a real jab... just messin' with a fellow propeller-head.

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arctic_front said...

once you go Mac..... you never go back...

Microsoft, with all their billions, can't get any new OS to work out of the gate... Vista is just another XP/Millenium/2000. They don't send it out the door 'WORKING' as it should. I hope they go tits up and soon. Mac can do anything you need it to do.... oh, and did you know you can partition a Mac hard drive and run MS's OS? can a PC run Mac?... uhh, nope!

Just make the switch now, and in 5 years from now.... you'll wonder why you didn't make the switch 10 yrs ago. I'm a recent convert after 10 yrs with Windows.... I would never buy another windows-based computer again.

Mac just ROCKS

Neo Conservative said...

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i've got an old laptop hangin' around... i think i'll try this out.

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Anonymous said...

The funniest part of this is that Microsoft makes more money off the Mac than Apple does, at least if you put Office on it.

Neo Conservative said...

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i love it... microsoft makes piles of money... even when they're losing market share.

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Another Sean said...

Personally, I think Microsoft should just go with something like this:
http://www.realtechnews.com/blog/wp-content/worth1000.jpg

Simple, effective, appropriate.

And it can work just as well when applied to the faux-socialist son of a dead millionaire...

Neo Conservative said...

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"sean says... Simple, effective, appropriate."

i love it... main post updated.

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