Microsoft Corp. will try to transform its dry and humourless public image by employing the popularity and charisma of Jerry Seinfeld.The truth is, I was a bit of a Vista basher initially... but since I went to a dual-core processor and 2 gig of memory... I haven't had any issues.
The world's biggest software company has signed the comedian to spearhead a major $300-million (U.S.) branding campaign that will be launched next month.
But that's not the public perception.
Mr. Seinfeld will be tasked with invigorating an aging brand that has taken a beating in the past two years from Apple Inc.'s “Get a Mac” campaign, also known as “Mac vs. PC” ads.Now, I've never used a Mac... but these ads are devastatingly effective. It'll be interesting to see if the Seinfeld effect can turn things around.
Created by Omnicom Group Inc.'s TBWA/Chiat/Day, Apple's ads show a PC nerd repeatedly upstaged by a hip Mac user.
FROM THE COMMENTS:
"The funniest part of this is that Microsoft makes more money off the Mac than Apple does, at least if you put Office on it."*